‘Time to Live’ was a world-first exhibition where a terminally ill woman auctioned off pieces of her remaining time to the public to raise awareness for cancer research. In a raw, immersive experience, visitors sat one-on-one with Emily, as a projected clock counted down from 3 minutes, forcing them to feel what it’s like to run out of time with someone with a terminal illness. Despite a modest $50k budget, the story generated major national and global press coverage valued at over $2M.